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5 ways to show your customers that you care

5 ways to show your customers that you care

There is a simple way of building your brand online and moving your customers through the customer journey. And yet, few companies take time to do it. 💝 Gratitude 💝 Showing your customers appreciation is one of the easiest steps to build a closer relationship with the...

7 steps to spring cleaning your digital marketing strategy

7 steps to spring cleaning your digital marketing strategy

Happy Spring, everyone! With nature waking up from its slumber, it's time to spring clean your digital marketing strategy and get ready for the rest of 2021! Many businesses pivoted in the lockdown. The chances are that your company's goals have changed since the last...

10 top tips for staring your business

10 top tips for staring your business

Today, we present a guest post by Adina Luca, director of Profitable Insights. Adina is a seasoned businesswoman, a numbers ninja who helps business owners make sound financial decisions. These are the top ten tips she has for budding entrepreneurs. What I wish I knew...

Not a morning pug? – Automate your social media marketing 

Not a morning pug? – Automate your social media marketing 

Bored and tired of tedious posting tasks? Social media automation tools are here to make your life simpler. If you want to earn your followers' trust and improve your online presence, social media automation tools will also help grow your consistency muscles. And free...

How to start 2021 on a positive note

How to start 2021 on a positive note

Congratulations! We've made it. To say that 2020 turned out different than most of us expected is a huge understatement. After January, February and March we had 2 Aprils, 3 Mays and who knows what happened to October?? But, here we are. At the end of a very unusual...

Content Marketing Guide for Beginners

Content Marketing Guide for Beginners

Content Marketing Guide for Beginners Content is King. It can come in many shapes and forms: from blog posts, social media posts, email campaigns. Every time you share information with the audience, you share precisely that, content. It plays an integral part in...

10 Steps to Build a Robust Marketing Strategy

10 Steps to Build a Robust Marketing Strategy

The success of running a business substantially depends on the clarity of product/service offering, business model and vision. If you are crystal clear about whom you serve, what services/products you provide, your revenue model, and have a clear vision of what...

Let your imagination fly with Morse Code

Let your imagination fly with Morse Code

. . . - - - . . . Is there still a place for the well-worn Morse Code? I tend to "codify" the sounds I hear: keyboard tapping, coffee brewing, I can't help it. It often comes out as a cluster of dots and dashes.  Even the company name, Two Dashes, is a nod to Morse...

Be kind to your mind

Be kind to your mind

Last Saturday (10 October), we celebrated World Mental Health Day. This year the emphasis was on raising funds for mental health organisations. Rightly so, as many of us have already hit the 6-months COVID wall, and others are running out of steam. With more...

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